Paragraph 1 – Introduction
You may want to think about using the first paragraph to introduce your company and want to include:
The year your company was established
Your company’s location
If you are a member of a group company
What products/services you offer
Any Foreign investment that you may have
Simply state the year in which your company was established. As for your company’s location, the city and state/province are sufficient so don’t waste valuable screen space writing a historical overview of your surrounding area. People want to read about your company, not where you live.
If you are a member of a group company, telling readers which group you belong to can be helpful, but remember this is your company’s introduction and not that of your group.
Paragraph 2 – What we do
After introducing your company in paragraph one, the second paragraph would be an ideal place to establish your:
Product range/services offered
Machinery and technology used
Production experience
Number of staff (and foreign language speakers if you have them)
How orders are handled
Share significant achievements that would be meaningful to buyers
When introducing your products, avoid lengthy descriptions as they belong in your product description section. Certain industries will be interested in knowing what machinery and technology you use and your production experience as well.
Stating the number of people that you employ will give your reader an indication of your company’s size. If you do employ speakers of foreign languages, make sure that you make this clear as potential buyers will feel confident that they will be understood when they contact you.
Making buyers aware of significant achievements that your company has made is another effective way to differentiate your company from your competitors.
Paragraph 3 – QA/QC
Quality certifications (such as ISO) allow for an increased level of trust and mentioning them in your company introduction can only benefit you. You may also wish to inform buyers of the quality control procedures that you have in place and whether you use or welcome third parties approved by buyers to handle QC operations. Additionally, adding your monthly output volume, countries/regions serviced and any major clients that you have will also build credibility with buyers. It is important to keep in mind that awards or certifications that are specific to your city or area only will be meaningless to readers and so you may wish to omit such certificates to save the reader from confusion.
Paragraph 4 – The closing
Many companies use the final paragraph of their company introductions to state their corporate values and invite buyers to contact them.
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