History

Initially referred to by its unabbreviated name of Bank Negara Indonesia when it was established in 1946, BNI is the first bank formed and owned by the Indonesian Government.

Historical records indicate that on of the eve of the 30th of October 1946, or merely a few months after its formal establishment, the Bank distributed the first currency bills ever issued by Indonesia’s Government popularly known at the time as ORI, or ‘Oeang Republik Indonesia’ (Currency of the Republic of Indonesia). In fact, this day is commemorated annually as the National Finance Day while the date of the Bank’s establishment – the 5th of July – was designated as National Bank Day.

Bank Negara Indonesia’s role as the circulation and central bank was duly terminated in 1949 following the government’s appointment of the former Dutch-controlled bank, De Javasche Bank, as Indonesia’s Central  Bank . The Bank, subsequently designated as a development bank,  was later granted the rights to provide foreign reserve services that allowed it access to  direct foreign transactions.

Enhanced by increased capitalization, the Bank’s legal status was formally changed to that of a state-owned commercial Bank in 1995. This provided the Bank with the foundation to provide  better and wider range of both access and services for the country’s business sectors.

In its quest to competitively differentiate itself from its competitors, the Bank decided, towards the end of 1968, to attach its year of establishment to its corporate name to become  Bank Negara Indonesia 1946. The Bank was therefore popularly referred to, for decades, as ‘BNI 46′. The simpler name of ‘Bank BNI’ was adopted in 1988 along with the change of the corporate identity.

BNI’s legal status was upgraded in 1992 to that of a state-owned limited corporation under the name of PT Bank Negara Indonesia (Persero) and  the bank decided to become a public company through its initial public offering of its shares in 1996.

BNI’s ability to adapt to environmental, socio-cultural and technological advances is reflected through the continuous refinement of its corporate identity  which is carried out to suit the changing demands and trends of the times.  This adaptability signifies the Bank’s dedication and commitment towards continuous improvement of its performance.

A refined corporate identity was introduced in 2004 that reflects the positive prospects for the future after a year of struggle characterized by a period of hardship. A shorter name of ‘BNI’ subsequently replaced the former ‘Bank BNI’, while the year of its establishment – ’46′ – was exposed through the logomark to  reinforce the pride and distinction that the Bank had in being the country’s first national bank.

In keeping with the spirit of the heroic national struggle that is rooted in its history, BNI strives to provide the best services for the country and  to ultimately become the Pride of the Nation, today and always.

Vision & Mission

To be a bank that all Indonesians can be proud of, leading in services and performance

Vision Statement
To be a leading bank with excellent services and performance.

Mission

Becoming bank-of-choice, providing excellence service and value-added solution customer.
Deliver investment value to shareholder.
Creating a performance-driven environment as the best place to work and deliver the best result.
Improving responsibility & fostering community development.
Become the best-practices for implementation of good corporate governance.

Values
Convenience and Satisfaction

New BNI Brand Identity

Marketing Objectives
Landor has established a compelling brand strategy that helps redefine the BNI brand for the future. Creating a mono-brand structure, which maximizes its market presence and fully leverages its marketing investment.

We have also created a new visual identity that reflects the Brand Driver™ platform we have developed. Our Brand Driver™ provides meaningful differentiation for BNI, as well as reflects the bank’s new vision and aspirations. The BNI Brand Driver™ is “Belief, Performance, Leadership”

New BNI Identity – Design Rationale
The new BNI identity has been re-designed to create a fresher, more modern and dynamic identity that reflects the new positioning and direction of the organization. It is the new expression of the brand and is made up of a ‘46’ symbol and a ‘BNI’ word-mark which combine in a new corporate signature for the brand.

BNI Wordmark
The ‘BNI word-mark has been custom designed in a new turquoise color; to reflect the strength, authority and stature of the bank, yet project a unique and modern style. The type has been specially ‘hand-cut’ to produce an original and unique word-mark.

‘46’ Symbol
The ‘46’ symbol symbolizes the date that the bank was formed and reflects its heritage as being the ‘first’ bank in Indonesia. The ‘46’ is dynamically positioned diagonally breaking out of an orange box symbolizing BNI’s new approach and modern thinking.

Color Palette
The corporate color palette has been redesigned, whilst retaining the historical heritage of turquoise and orange. The new turquoise is darker, stronger and projects a more stable and bolder image. The new orange is brighter and stronger which projects a more confident and fresher image.

Together the ‘46’ and ‘BNI’ signature projects a modern, dynamic look and uses the new corporate color palette to enhance the identity. This helps differentiate itself in the market with a unique, fresher, and more modern identity.